Meta descriptions summarize your page’s content and play a key role in on-page SEO. While not a direct ranking factor, they influence CTR and user engagement. Andrew is the Head of SEO at SeoProfy, leading a team of more than 20 experienced SEO specialists.
Tips for Optimizing Content
Plug-ins, theme updates, and other issues can impact UX and hurt your technical SEO efforts. Write high-quality, original, search-optimized content based on search intent. Consider why someone searches for a term, then answer those questions. I know, I know, this is not a technical SEO checklist, but like I said earlier, the different types of SEO are interconnected. Below are some things that should already be in place, but sometimes have glitches so they’re easy troubleshooting if your page is not performing as well as you expected.
Optimize Your Title
Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content. Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes. Internal links are a great way to keep the reader on your site. They increase user interaction and bring added value by offering relevant resources or pages.
Image Optimization
- This signals to search engines that your content is relevant and engaging.
- Well-written, engaging titles are known to increase click through rate (CTR) and engagement.
- This helps Google discover images they may have otherwise missed.
Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design. Once you entice people to click on your page via your newly optimized title and meta tags, you’ve got to keep them there with quality user-focused content. For SEO Anomaly all of the reasons above, you shouldn’t neglect internal linking.
For links and guest posts, and some social media signals, you will need other people to organically help you or agree to do so once you reach out to them. Researching and analyzing your website is an important part of our process. You know your own site and industry better than we do, and we’re the on-page SEO experts.
